Which Watch Brands are the Best Investment for Resale?
In 2019 a unique Patek Philippe Grandmaster Chime Ref. 6300a-010, sold for $31.194 million at a charity auction by Christie’s in Geneva making it the most expensive timepiece ever auctioned. The Newman Rolex Daytona Ref. 6239 at $18.517 million by Phillips auction at New York in 2017.
A 2018 Bain report states that the second-hand market was worth near $25 billion, watches and jewelry making up to 80 percent of all second-hand purchases.
Who are these Watch Buyers?
Christiano Ronaldo owns Rolex GMT Master Ice, Justin Beiber has an Audemars Piguet, Kylie Jenner is also a luxury watch collector and owns the 18KT White Gold Patek Phillippe, Christiano Ronaldo also has the Frank Muller and Drake is the proud owner of Richard Mille RM 69.
These famous people have been buying luxury watches for years, but the pandemic has changed the watch world forever, increasing the luxury watch resale price with full tilt. This can be observed by the increase in 2020 at the Sotheby’s Important Watches live auction. The 30% increase in new bidders and buyers across the world, from the previous year bringing in $10.4 million — with Patek Phillippe Ref 2499 sold at $8.1 million.
According To Watch Experts Which Watches Are The Best To Invest In?
Rolex, Patek Philippe, and Audemars Piguet are the most common recommendations of watch experts for a long-term investment. They are synonymous with luxury in the watch world. These brands are known for their exquisite quality and craftsmanship. They are available in limited numbers which is why the demand is increasing and the prices keep rising.
Rolex
“A crown for Every Achievement”
The logo symbolizes the brand’s excellence in watchmaking(gold) and prosperity(green). The watch’s name is synonymous with success. A Rolex watch is the easiest one to loan or sell, because of its wide popularity and constantly increasing demand. Rolex has seen its watches amongst the wrists of the most well-known people worldwide. Winston Churchill, Steve McQueen, Marin Luther King, and Paul Newman have been proud owners of Rolex timepieces.
Patek Philippe
“You never actually own a Patek Phillipe. You merely look after it for the next generation”
Patek Phillippe is a Swiss luxury watch and clock manufacturer founded in 1839. Their campaign slogan is an accurate description of their products. A masterpiece in the collection to sell luxury watch for money. The rare models can cost as much as millions of dollars, but there are many under the range of $10,000 that can be a great long-term investment. They sell quickly and have one of the highest resale values among their competitors. Patek Phillippe is growing a lot and well-known celebrities like Jason Statham, Brad Pitt, Ellen Degeneres have been seen wearing them.
Audemars Piguet
“to Break the Rules, you must First Master them”
Another Swiss manufacturer of luxury mechanical watches and clocks. An Audemars Piguet timepiece can cost from a few thousand to tens of thousands. Most models of the Audemars Piguet have great resale value. James Corden, Justin Beiber, Kevin Hart are the proud owners of their luxury timepieces.
Here is a list of some more distinguished brands advised for investment purposes and have substantial track record for holding and increasing in resale value.
> Piaget
> Parigiani
> Frank Muller
> IWC
> Hublot
> Richard Mille
> Tag Heuer
> Panerai
If you are wondering how to Sell my watches for cash, these are the names to keep in mind when you buy!
